Each day, an average of 22 veterans and members of the military take their own lives.

This Summer, Maluna is teaming up with veterans to help change that.

Submit your email here for regular updates on this project.

Join the Maluna Unhinged Focus Group on Facebook to be a part of the co-creation.

Veteran PTSD Awareness

I expect to share an update on badge designs this week.

First, I wanted to share some work on the awareness. This whole campaign was built around Veteran PTSD awareness and we gathered a lot of information this Summer, especially over Memorial Day weekend. Robin & Geoff (both original Maluna Kickstarter backers), shared their stories.

Geoff’s story was edited prior to campaign launch and is included in the body of the campaign. However, Robin’s story included some very interesting perspective about PTS among the female veteran community, and causes of PTS that are non-combat related.

Robin’s story required a bit more time, and we recently released her story during the campaign.

Thank you again to both Robin & Geoff for the courage to share your stories and help raise awareness.

Robin’s story:

Production Preparation

The big goal and hurdle for me right now is to get production started. Getting purchase orders in place for new color resin and making some estimation of how much we will need and the probability of ‘unlocking’ a second color combo choice.

Production for rotomolded coolers takes time, they each spend about an hour in a large mold, plus several hours of additional  so I need to get things started and build the right balance of production estimates and tooling. We have just over 900 backers right now and I’m confident on the November deliveries for existing backers. I have closed out the November delivery rewards and created new December reward tiers. No differences, just to set expectations on deliveries.

Speaking of production, I have had a lot of questions about *WHY* a rotomolded cooler and *WHY* is Maluna of better construction than the others? See below for an introduction to the Maluna manufacturing that came to life from last year’s Kickstarter.

I should clarify (as I did in the FAQ), that the Combat 22s come with a standard drain plug. The Maluna thermometer drain plug does fit and is available as an accessory and is available at www.maluna.com.

Thanks! Scott


NIGHT 1 LIVE FUNDING : Goal hit in 2 hours !!

THANK YOU to all our backers that brought us to our goal in 2 hours!

Project is funded. NOW my focus turns to execution. But PLEASE continue to share this project with everyone you know. This project on Kickstarter is very unique because it is a volunteer effort to get coolers to our veterans.

If you are on Facebook, feel free to request to join the private ‘Maluna Unhinged Focus Group’. This is where so much creativity and energy continue to drive this effort: https://www.facebook.com/groups/Maluna/

Click here to see a live video from when we hit our goal.

Kickstarter Preview

Somebody posted a graphic in here about life as an entrepreneur. It showed peaks and valleys of hope and doubt. Hope is great, but it does not work well for a strategy. I don’t doubt Maluna. But the #1 consistent is: hard work.

First, a shout out to Oscar Guzman for his hard work on the marketing graphics. A thank you to his whole family. He has two of the cutest kids (truly) and I just know that during his recent 20 hour workdays that he’s got part of his team sitting in his lap. Thank you thank you ?

We submitted Kickstarter on time on Monday according to our schedule. But they have requested some unexpected changes and we will not launch on time tonight. ? Pending approval, we will launch same time tomorrow (Thurs 2nd : 6p PST = 9p EST).

BUT – I WILL share our preview link here you can take a look at the project page that will go live after approval: www.maluna.com/preview22

That includes our Kickstarter vidya that OG did such a great job on.

If you don’t have a Kickstarter account, great opportunity to sign up for free and you can review our project submission at that link. Right now, this shows our page as submitted and we will make the required changes.

Kickstarter is a great platform and good people. I appreciate them. Their house, their rules. They requested 2 changes.

1) Clarify the relationship with The Fallen Outdoors
2) Avoid any confusion with photorealistic renderings

Both are understandable and neither are a problem, but it does require new video work (OG’s world).

As I recall, we had similar confusion last year about whether or not the Maluna is actually a cooler?

Seriously though, please accept apologies for the delay, and know that nothing has changed, we just need a green light from KS.

We did receive just a couple days ago a photo of the very first only Combat 22 in existence (fresh out of oven) that is being shuttled around like the Stanley Cup between our mold engineers, QC teams, photographers, component engineers, etc. Counting the toes so to speak.

OG’s renderings were intended to present the military inspired colors rather than the sample that was made with provided material from our mold maker. OG – your good work with the rendering seems to have caused confusion. To move things along faster, making fake look faker will be faster than creating sample #2 with anticipated colors.

Along those lines… I am going to put in a ‘stretch goal’ you will see soon on the page that will unlock an opportunity to vote on a second set of military inspired colors as an option. Just need some scale to be able to order additional color resin. Think that happens at $250k funding. If we hit that, we will nominate and poll military color set #2 as an option.


Kickstarter FAQ & First Look

Kickstarter launch scheduled: August 1, 2018. 6pm PST, 9pm EST

Location (address will redirect to project when project goes live): www.maluna.com/22

Combat 22 is a project to bring a new 22 quart Maluna cooler to life and also provide coolers to help our veterans.

The project was submitted to Kickstarter for approval on July 30, and is pending approval. We currently expect to launch on time and will provide updates here.

Kickstarter is an online platform designed to bring new projects to life. Project creators, like myself, put together a plan for a project and seek support. Supporters provide ‘pledges’ and Project Creators bring the project to life and provide ‘rewards’ to the supporters. The project will have a minimum fundraising goal, if that goal is hit, the project will kick off. If the fundraising goal is not hit, no pledges will be collected and the project will not proceed.

Combat 22. A new 22 quart cooler that is a special edition just for this project and represents support toward providing coolers to help veteran organizations. The Combat 22 will be constructed with the same quality and performance that brought Maluna to life.

Maluna was created from this community, which has many veterans. The veterans (Abraham Engholm) requested a 22 quart cooler to help veteran causes. The Maluna community has many veterans that have personally suffered from PTSD and we have many members in our community who have lost friends and family because of PTSD. The entire Kickstarter project and proceeds will be used entirely to create coolers for the ‘rewards’ for the supporters, and also create coolers for veteran organizations like The Fallen Outdoors.

A private Facebook group was originally created with just a few friends, called ‘Maluna Unhinged Focus Group’. It is now nearly 12,000 members (Malunatics) and where Maluna gains direction. Anyone can request to join: https://www.facebook.com/groups/Maluna/

An original Maluna supporter in the focus group, Brandon Tarron, is a pro-staffer for TFO. He introduced us to them as a volunteer organization that helps veterans go on outdoor adventures, and they need coolers. Maluna makes custom badged coolers, and offered to provide a special edition TFO 22 in this project and direct those extra coolers directly to their organization for their benefit. The fit is perfect.

First, just be a part of the community and support a positive environment. If you want to support the Kickstarter project, check out the following information:


  • Open a free Kickstarter account at www.kickstarter.com
  • When campaign goes live (scheduled Aug 1 6PM PST), visit the Combat 22 project on Kickstarter (see URL at top of this post)
  • Choose a reward
  • If the funding goal is hit, your credit card will be charged at the conclusion of the campaign, scheduled for Sep 1 at 6pm PST.
  • Maluna will receive funds shortly after the end of the campaign and will kick off the project and will create and ship rewards (target October, and scheduled by November).


  • You will have a unique ‘backer number’ in the project that will be assigned as soon as you submit your pledge. This is done by Kickstarter.
  • You can only choose one reward. If you would like multiple rewards, you can choose a single reward, but increase the pledge amount for multiple rewards.
  • If the funding goal is hit, there will be a ‘survey’ at the end where you will provide a shipping address and any select any options that might be available with your reward.
  • You can pledge for more than one reward if you open a second Kickstarter account with a different email, and you would have a second backer number, but this should not be necessary.

Feel free to ask within the focus group for the fastest response, or send questions to info@maluna.com.


Announcing our First Partnership

Maluna is very excited to announce our first partnership for the 22 campaign with The Fallen Outdoors. This is a perfect fit.

TFO is 100% volunteer driven. They bring together veterans from all branches of the military for hunting and fishing adventures. I would encourage you to read through some of their testimonials for a better understanding of what they are accomplishing. Whether it is figuring out how to gear up a physically disabled veteran for a hunt, or just getting outdoors to provide light into those veterans that have come from a dark place, TFO is doing very good work.

Brandon Tarron is a TFO Pro Staffer out of DFW and has been a member of the original Maluna Focus Group since before the Maluna Kickstarter last year. Thank you for your service, your volunteer efforts, and the introduction to The Fallen Outdoors.

The 22 Kickstarter campaign will feature a reward choice for an official special edition cooler with The Fallen Outdoors logo. All of the profits from these coolers will go directly to providing Maluna coolers to help their efforts. Check out and follow their Facebook page for more information.

The 22 campaign will also have other rewards available including a cooler that profits will provide coolers into various veteran organizations chosen by a veteran led committee within our Maluna Focus Group that is being formed.

Introducing the 22 Campaign

Maluna has been a project about co-creation.

Through our successful Kickstarter launch last year, Maluna has grown through and for the supporters behind us. One Malunatic had the awesome idea to make a 22 quart cooler and offer it for the benefit of our Military Veterans. Thank you Abraham. This is what is happening now.

Maluna will soon launch another Kickstarter campaign specifically for this purpose. In the future, after the Kickstarter 22, Maluna will continue to offer a Veteran version 22 for their benefit and will also have a standard Maluna 22 available.

I have decided that 100% of pledged funds into this Kickstarter 22 project will go to support the campaign, provide pledge rewards to backers, and provide coolers to worthy organizations that will use them to help our Veterans. This will be a completely voluntary effort on the part of myself and Maluna.

Schedule: Production tooling has been kicked off and I expect to have the first sample in early July. The entire month of July will be a strong marketing campaign to gain attention and gather supporters. July will be when we will need your help the most to spread the word. THE KICKSTARTER CAMPAIGN IS SCHEDULED FOR AUGUST 1-31. Production and tooling needs to match the size of the campaign which is an unknown right now, but I expect first deliveries to start the first part of October.

Please share. Please participate. Please help. And be sure to include your email at MALUNA.COM/22CAMPAIGN to ensure that you will receive regular updates.


Scott Hoyt

P.S. Thank you to Geoff and Robin for your service, your advocacy, your vulnerability, your original Kickstarter support, and the friendship we have gained.